From first prototype to first customers: MVP scoping, early distribution, pricing experiments and finding product-market fit with a tiny team.
9 articles
How to name your startup: what makes a name work, a step-by-step process, the .com and trademark checks that matter, and why the name matters less than founders think.
How to run customer discovery interviews that reveal real problems: who to talk to, what to ask, the mistakes that fake validation, and how to act on it.
A founder's guide to go-to-market: defining your ideal customer, choosing a motion and channel, nailing positioning, and avoiding the spread-too-thin GTM trap.
Where the first customers really come from, why unscalable tactics win early, and a channel-by-channel playbook for getting a startup's first 100 customers.
What product-market fit really means, the signals that prove you have it, how to measure it, and what to do before you have it — a practical founder's guide.
How to build an MVP that actually tests your idea: scoping the one thing to validate, choosing the lightest build, and the trap of shipping too much too soon.
A 30-day validation sprint for startup ideas: problem interviews, a smoke test, and pre-sales — with clear kill criteria so you build the right thing.
A repeatable way to find startup ideas: where good ones come from, how to spot real problems worth solving, and how to pick a business model that can pay.
The pitch deck structure investors expect, what each slide must prove, and the storytelling mistakes that quietly kill early-stage fundraising rounds.